Business owners often ask me to teach them how to attract ideal customers. I have been there, I know how it feels to try different marketing tactics and not have a single sales in a month, so I will share some questions to help you figure out how to attract ideal customers in your business.
Attracting very few customers or none at all can be very FRUSTRATING🤕😕☹️How to attract ideal customers is the biggest challenge business owners have and when they come to me for help they want instant solution. So, you are not alone!
Here are 4 questions you MUST answer to help you attract, engage and create exact solutions they need, do well to answer them clearly.
Who do you want to sell to? Who needs your product or service?
- When you were creating this product/service, who was on mind?
- Who are the people buying your products/services?
🙄Don’t generalize, don’t just say women, think deeply, EVERYONE IS NOT YOUR CUSTOMER. If you say women, what category of women? Pregnant women, women with toddlers, corporate 9-5 women, stay at home women, women in business?
Pro Tip: If you truly want to learn how to attract customers, be CRYSTAL clear on who you created the product or service for and what they do.
What pain points do these people have? What are they struggling with?
- What do your customers struggle with?
- What do they get frustrated about?
- What is their biggest complain?
Pro Tip: Ask them directly what their challenges are through survey, telephone interview, poll, focus group etc. Understanding this will help you get inside their head and create solutions that match their problems. This is how to attract ideal customers. Check here to learn more about surveys
Where do they hangout? Both online and offline.
Don’t just assume that your customers are on social media, you need data to show you where they are exactly
- Are your customers offline or online?
- What kind of content do they consume?
- Where do they go when in the mood to search for the solution you offer?
Why should they buy from you instead of your competition? What is so special about your offering?
- How are you different from others?
- What is the unique selling point?
Dear business owner, now you know the questions to help you attract ideal customers. Don’t forget:
- Be SUPER clear on who they are
- Know in their own words what they need
- Map out where they hangout online or offline
- Clearly show how you are different from your competitors
NOTE: If you get No. 1 right, 2, 3 and 4 will turn out to be right. If you don’t have clarity on No.1, all your marketing efforts is a total waste of time, money and energy.
Need help with attracting your ideal customer/client? Call or Whatsapp 08090727475
Want to speak with a 100% practical marketing consultant that can help you kickstart your marketing? I am a chat away!
I am #FabulousJulian